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Dark site creation

It is an unfortunate reality that organisations face crises.

If your organisation is facing a crisis, it's important to seize the agenda and become the authority on the issue as soon as possible. This will help to control the crisis by limiting gossip and interference from commentators that do not have all the facts.

Often when knowledge of a crisis emerges many people will go to your organisation's website to get information.

For this reason, 'dark sites' can be developed. 

Potential crisis issues are identified, responses or holding statements planned, and a dark site is created around each issue. However each dark site remains offline and only placed online when the crisis emerges.  

 

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