Press Office Planning, Development and Management
Successfully achieving a relationship with the media requires
Effective planning makes the complex simple, crystallises
key messages and guards against any crises and issues that
may arise. It identifies key media titles and journalists
to communicate to your stakeholders.
Once the relationship with the media is established, it must
be maintained for maximum benefit.
Not only do we generate the materials your organization needs
to manage the media strategically, we manage a bespoke database
of journalists for each client, use our journalist issues
tracking system to make sure we can respond to issues and
follow-up on stories of interest to journalists.
Parker, Wayne & Kent can operate your press office, deal
with the necessary day-to-day media liaison, notify you of
issues and help your organization to capitalize on opportunities.