Talking to the media is not just like having a chat. It's
a business conversation. The media have something they want
to know and you need to have something to say.
Parker, Wayne & Kent's full-day, interactive media training
will give your company an understanding of:
· The media (online, print, broadcast, trade and technical,
· Media relations
· What makes news
· What journalists want
· The importance of key messages and how to use them
· Tricks of the journalist's trade and what to look
· Practical experience of interviews.
Media training helps organisations to understand how the
media works. Attendees discover how to plan for better media
coverage and build confidence to face interviews.
Media facing representatives should be media trained to gain
the most from interviews and media relations.