Journalist and Issues Tracking

It's important to know which journalists are, or could be, interested in your organisation.

Parker, Wayne & Kent conduct research and track journalists, the issues that interest them and the angles they take on those particular issues.

This informs the media strategy, gives advice on how to approach particular journalists, ensures that the information given to journalists is of interest to them and enables Parker, Wayne & Kent to develop a more effective relationship with the journalist on your behalf.