24/10/05

New Research Discovers PROs Gamble On Creativity

57 per cent of PR practitioners do not risk assess
creatives

Other leading findings:

- Half of respondents (50 per cent) stated they did not evaluate the success of the creative aspect of a campaign

- Two in five respondents (43.56 per cent) had not heard of any of the seven most famous models of creative thinking

- Almost one in five respondents (19.15 per cent) claimed to be at their most creative whist commuting

- One twelfth of respondents (8.74 per cent) were found to use brainstorming alone as a technique to achieve creativity

- The pressure of time, noise and distractions, resistance to creativity from co-workers and client's lack of openness to creativity were named as the biggest barriers to creativity at work

More at http://www.pwkpr.com/news/news241005.htm.